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6 Modules · Foundation + Execution · For Women Founders

The business education
they should have taught you.

6 modules. Each one teaches the foundation — then immediately hands you the execution tools to build it. No waiting. No separation. Learn today, ship today.

6
Modules
30
Lessons
6
Frameworks
6
Worksheets
Scroll
The Problem

Most business education teaches you
to think — but not to build.

You watch 40 hours of video. You fill out a workbook. You feel inspired on Monday. You forget everything by Wednesday. By Friday, nothing has changed. Meanwhile, the market is moving faster than any course can update — and the women founders who are winning right now are not the ones who studied longest. They are the ones who shipped first.

Why BE School Works

Foundation paired with execution.
Every module. Every week.

01
Frameworks, not theory
Built from 15 years of operating real businesses — not textbooks. Forged under real pressure, with real consequences.
02
Strategy + execution paired
Every module hands you the AI tools to build what you just learned — that same week. No waiting. No separation.
03
Outcomes, not notes
Finish with a validated business, a working model, a live brand, and systems that run — not a stack of inspiring PDFs.
04
Consistency over inspiration
2-minute lessons. Weekly worksheets. Saturday live calls. Designed for follow-through, not Monday-morning hype.
The Solution

6 Modules. Each one has
foundation + execution.

Learn the strategic thinking. Then build it with AI the same week. No module unlocks the next until you have shipped proof of execution.

1
Module 01
Alignment
Is this worth building?
Part A — Foundation

Before you build anything, ask the hard question.

  • The 3 forces: Passion, Market Demand, Leverage
  • The Founder Alignment Scorecard — score your business in 5 minutes
  • When to build, when to pivot, when to stop
  • Why passion alone does not pay the bills
Part B — Execution

You know if this is worth building — with evidence, not hope.

  • Research your market in 30 minutes with Claude
  • Map competitors and uncover gaps they are missing
  • Stress-test your idea before investing a single hour
  • Build a test landing page with Lovable to measure real demand
You leave this module with
A completed Alignment Scorecard, market research brief, and a live test page — before writing a single line of product.
2
Module 02
Skills
What are you actually capable of?
Part A — Foundation

You have skills you have never named. Let us find them.

  • The 8 transferable skills every business needs
  • The full skill audit — every role, paid or unpaid, counts
  • Leverage mapping — where your skills are worth the most
  • The skill combination that makes you irreplaceable
Part B — Execution

Your gaps are filled. Your output is multiplied.

  • Identify the skill gaps you did not know you had
  • Build your personal AI stack (Claude, Lovable, Midjourney, Make.com)
  • Position yourself as an AI-augmented founder
  • One person producing the output of five
You leave this module with
A documented skill map, a personal AI stack configured for your gaps, and a positioning statement built around your leverage.
3
Module 03
Validation
Will they actually pay?
Part A — Foundation

Encouragement is not demand. Only one thing is.

  • The 5 types of false validation that waste years
  • The 20-stranger conversation method
  • The validation scorecard — 5 signals that prove demand
  • Sell before you build — the cleanest form of validation
Part B — Execution

Real conversations. Real commitments. Maybe even revenue — before you build.

  • Find and reach 20 strangers on LinkedIn and in communities
  • Write conversation scripts and analyse responses with Claude
  • Build a simple offer page in 1 hour with Lovable
  • Create a founding member offer and get paid before the product exists
You leave this module with
A Validation Record with 20 documented conversations, a validation score, and — in most cases — founding member payments.
4
Module 04
Model
How does money come in?
Part A — Foundation

A great product without a model is a hobby with high overhead.

  • The one-sentence revenue model — WHO pays WHAT for WHAT every HOW OFTEN
  • The 3 model killers: custom pricing, no recurring, time ceiling
  • Price from value, not fear
  • The model upgrade path — from hourly to outcome-based
Part B — Execution

You have a clear model and a live offer ready to sell.

  • Design and write your offer suite — packages, tiers, pricing
  • Build your product or service delivery (course, tool, or templates)
  • Create checkout flows and payment systems with Stripe + Thrivecart
  • Write your sales page in 2 hours with Claude
You leave this module with
A one-sentence revenue model, a complete offer suite with pricing, and a live sales page accepting payments.
5
Module 05
Position
Why would anyone choose you?
Part A — Foundation

Clear positioning is the difference between being found and being chosen.

  • The positioning formula: WHO + WHAT + HOW
  • The 4 types of differentiation — experience, method, audience, POV
  • The repositioning power move
  • Writing a positioning statement that makes the right person nod
Part B — Execution

You have clear positioning and a visible presence — all built.

  • Write your bio, about page, and brand messaging with Claude
  • Create your visual brand direction with Midjourney + Canva AI
  • Build your content engine — 1 week of posts in 3 hours
  • Create your signature framework and IP
You leave this module with
A positioning statement, a complete visual brand, a content engine that runs weekly, and a signature framework that is unmistakably yours.
6
Module 06
Systems
Can it run without you?
Part A — Foundation

You did not start a business to build yourself a job.

  • The Operator Trap — why success becomes the ceiling
  • Eliminate, Automate, Delegate — the sequence that matters
  • Where systems start (checklists, not software)
  • The 5-system business that runs without you
Part B — Execution

You have systems built — not just planned — and your business runs without you at the centre.

  • Document SOPs and processes with Claude
  • Build automations in Make.com for onboarding, delivery, follow-up
  • Create client dashboards and tracking systems in Airtable
  • Design the business that operates when you are not working
You leave this module with
Documented SOPs, live automations, a client tracking system, and the freedom to take a week off without the business collapsing.
The Student Journey

Foundation → Execution.
Every module. No skipping.

Self-paced means you control the speed — but you cannot skip the execution. Every module requires proof that you built something before unlocking the next.

1
Alignment
Is this worth building?
Part A — FoundationWatch the lessons. Absorb the framework. Score yourself honestly.
Part B — ExecutionBuild the thing. Ship the proof. Unlock the next module.
2
Skills
What are you actually capable of?
🔒 Locked
3
Validation
Will they actually pay?
🔒 Locked
4
Model
How does money come in?
🔒 Locked
5
Position
Why would anyone choose you?
🔒 Locked
6
Systems
Can it run without you?
🔒 Locked
The rule is simple: Take the foundation module then execute. That is the only way to unlock the next.
The Transformation

By graduation, you will have
built a business.

Not notes. Not ideas. Not someday plans. Actual, working, revenue-ready infrastructure.

A validated idea
Tested with real market data, not friend encouragement.
A documented skill map
Every transferable skill, named and mapped to your highest-leverage market.
Real validation
20 stranger conversations documented. Possibly founding member revenue.
$
A working model
One-sentence revenue model. Offer suite. Sales page. Checkout flow.
A visible brand
Positioning statement. Content engine. Visual identity. Signature framework.
Systems that run without you
SOPs documented. Automations built. Dashboards live. Freedom earned.
"BE clear. BE strategic. BE profitable."
That is what BE School produces. Not students. Founders.
Is It For You?

Built for builders.
Not for browsers.

✓ BE School is for you if
  • You want frameworks, not fluff.
  • You are tired of motivation without application.
  • You want practical education from someone who has built real businesses.
  • You are ready to do the work, not just consume content.
  • You want to ship things — not just learn about shipping things.
  • You believe AI is a lever you have not yet fully used.
✗ BE School is not for you if
  • You want to watch a course passively from your couch.
  • You want to be told your business is already perfect.
  • You are not willing to talk to strangers or do real validation.
  • You want to be motivated instead of equipped.
  • You are not ready to build something this month.
  • You think AI is a fad that will pass.
Meet Your Instructor
Yvonne Joseph
Director & Lead Instructor, BE School

Most people who teach business have read about it. Yvonne Joseph has done it — five times, across five industries, over fifteen years, all without a safety net.

She has built companies others said wouldn't work. Shut down companies she loved because she had the discipline to recognise a broken model. Both decisions required the same thing: clarity earned the hard way. This isn't a biography. It's a qualification.

BE School is what she wishes had existed when she started. Every framework inside it was forged inside a real business, under real pressure, with real consequences.

"I built BE School for the founder I was in Year One — smart, driven, and completely unarmed. The roadmap I've created here is the one I deserved then. It's the one you deserve now."
Results

Don't take our word. Take theirs.

Before BE School, Yvonne worked privately with founders through one-on-one mentorship and business advisory. These are their words. The frameworks they used are the same ones now built into the BE School curriculum.

Testimonial 01

"I had been 'about to launch' for two years. Then I signed up for Yvonne's Business Advisory sessions. Two months of working together, and I had a validated offer, paying customers, and a model I could actually defend. Her validation process saved me from building something the market didn't want."

SL
Sarah Lindqvist
Founder, Northwell Studio
Launched with 41 paying customers in Year 1
Testimonial 02

"I already had a business — but it was running me. I was working 70-hour weeks and barely growing. Yvonne forced me to rebuild from the ground up: systems, positioning, pricing. Twelve months later, revenue was up 38% and I work half the hours."

DR
Daniel Rivera
Founder, Cobalt & Co.
+38% revenue · 50% fewer hours worked
Testimonial 03

"Working with Yvonne wasn't theory — it was the level of thinking I needed to be exposed to. I came in with a concept and left our engagement with a launch plan, a defined price point, and backing from a well-reputed investment firm."

PR
Priya Raman
Co-Founder, Lyra Health
Secured institutional backing within the engagement
Enrol Now

Founding Cohort is Open.
Seats are limited.

BE School runs in small cohorts to preserve quality of instruction, depth of community, and individual attention. Founding Cohort begins July 2026.

Now Enrolling
Founding Cohort · July 2026
July 13 – August 21, 2026 · Virtual + Live Sessions
  • 6 weeks of structured curriculum (30 lessons)
  • Weekly live cohort sessions with Yvonne Joseph
  • Access to BE School community & alumni network
  • Personalised feedback on your business weekly
  • Lifetime access to all course materials
  • Certificate of Completion from BE School
$1,500$150
Founding Cohort price · 90% off · Limited to first members
12 seats remaining · Applications reviewed weekly
Questions

You're probably wondering.

BE School is for founders — active builders who have either started something or are about to. If you're looking for theory, a credential to frame, or a gentle introduction to "business concepts," this isn't it. If you want to build a real business with real frameworks from people who've actually done it — you're in the right place.
Expect 8–12 hours per week. This includes: self-paced lessons (3–4 hours), live cohort sessions (2 hours), and applied business-building work (3–6 hours). The programme is designed to be completed alongside running your business — not instead of it.
No. You can join with just an idea. What you do need is clarity that you want to build something and the willingness to do the work. The programme is structured to meet you wherever you are — idea stage, early revenue, or scaling.
Cohort 1 is fully virtual — live sessions via video, curriculum delivered through the BE School portal, and community interaction in our dedicated space. This allows us to bring together the best founders regardless of geography.
An MBA teaches you to manage a business that already exists. BE School teaches you to create one from scratch. MBAs take two years and cost $50,000+. BE School takes six weeks and costs $1,500. MBAs give you a credential. We give you a business.
Yes. If you complete the first two weeks of the programme, do the work, and genuinely feel it's not for you, we'll refund your enrolment in full. We're not interested in keeping anyone who isn't fully committed to building.

The business education
they should have taught you.

6 modules. Foundation + execution every week. A complete founder by graduation.
Limited to 30 founders per cohort. Founded by Yvonne Joseph.

Apply to Join